A native of Chennai, Amar completed his Bachelor’s at Satyabama Engineering College, Chennai. After that, he moved to the USA to complete his masters and worked with a number of award winning photographers in US learning the art and business of wedding photography.
Being extremely driven and passionate about photography he decided to pursue it in his hometown of Chennai. Amar is also an active blogger and writer and has contributed to national print media like Wedding Vows (India), Readers’ Digest (Singapore), Cliq (India) and many online publications. Apart from covering a range of high-profile weddings in India, Amar has been successfully working on a range of artistic projects. You can find his works at Amarramesh.com
His inspirations are, first and foremost Steve McCurry. Others include Chase Jarvis for his creativity, Jim Garner for his artistic style, and Jennifer Tai for her compositions. He also loves the works of his friend Ashok Saravanan. His personal interests are Portrait Photography, Landscapes, Macro, conceptual and experimental type of photography.
We talked to Amar about wedding photography in depth and also about his style and approach towards art. He also gave some really good advice for budding wedding photographers.
1. What makes Amar Ramesh successful?
We believe success is about taking decisions and working towards them. Of course, it all starts with passion, and that has been my secret ingredient. As a photography business, what has worked for our studio is backing up good work with professionalism and diligence in customer service, combined with exceptional turnaround times.
2. How to carve out uniqueness for yourself amidst growing Wedding photographers?
Logically, the only way to be ahead is by pushing your limits and being better tomorrow than you are today. Our mantra is: daydream and innovate.
3. How do you define a good wedding photograph?
There are many technical yardsticks, but for me a good wedding photograph is one that preserves memories for eternity, and helps people relive the moments and emotions of the day, every single time they look at that picture.
4. Wedding photography is an art, some tips for building an effective business out of it
We’d say, don’t take it up because it seems like a good business opportunity. Do it out of passion and monetary success will surely follow. That is what has worked for us. Having said that, if you want to build an effective business, have a vision and a destination—and then work towards it.
5. Amar, where does the road lead for a wedding photographer? Is it the destination or just a transition path?
We are all victims of evolution. So, there’s no saying where the path of a wedding photographer will lead. We can’t—like everybody else—predict the future. The way we see it…enjoy it while it lasts, do it well so you can sustain the lifestyle you want, and stop worrying about the uncertainties of the future.
6. Do you do any sort of homework before each wedding?
We used to, in the beginning. Now that we have been shooting weddings for over 5 years, we have a fair idea of what happens at a wedding. But, we all know, no two Indian weddings are the same and the next wedding you shoot, might throw up unexpected surprises—let’s say for example, there are a million ways to conduct a Brahmin wedding and you might not know all of them. Any amount of homework you do will never be enough. So, we generally ask the Pundit what’s up next, and also check with family members, if they have any special arrangements.
7. How would you describe your photography style?
It’s a mix of artistic and stylish portraiture.
8. What is the most challenging part in photographing weddings?
That would be people, without a doubt. There are just too many people to handle at Indian weddings.
9. Would you let us sneak-peak inside your photography kit?
I shoot with 2 canon 5D mark III cameras, along with lenses 24-70mm f2.8, 70-200mm 2.8, 85mm 1.2, and 35mm 1.4.
10. Technology, these days are used to enhance the beauty of even an ordinary looking photograph. What is your take on this?
Photography is art, and there are no boundaries to art, but what you set for yourself. How it is perceived or accepted is up to viewers. Personally, I believe in enhancing and polishing an image to make it appealing, without altering the original vision or “overcooking” the presentation of an image.
11. We see, in recent years, a lot of people taking up wedding photography as a profession and try to make quick money. What would be your advice for amateur photographers wanting to enter the industry?
I see nothing wrong in making quick money or in people taking up wedding photography. Where there is money, there are people. My advice would be to find what you’re passionate about and then make it your profession, not the other way around. There is bigger money in so many other professions, so make passion your driving force.
Pictures posted in this article have been taken from amarramesh.com